About GVSS

Gram Vikas Seva Sansthan (GVSS) is a non-governmental organization based in Jodhpur, Rajasthan. The organization works to support marginalized communities through programs related to education, health, livelihood and women empowerment.It operates across several districts of Rajasthan including Jodhpur, Jalore, Jaisalmer, Pali, Sirohi, Barmer and Nagaur, working closely with rural communities to improve their living conditions and opportunities.The organization promotes sustainable development by encouraging community participation, skill development and income generation activities, especially for women and disadvantaged groups.Through its initiatives, GVSS aims to create better opportunities for rural families and strengthen communities for long-term development.The organization also works to raise awareness about social issues and promote equality, dignity and self-reliance among disadvantaged groups.

Our Vision & Mission

Gram Vikas Seva Sansthan (GVSS) aims to empower marginalized sections of society, especially women, children and Dalits, by helping them assert their rights and improve their standard of living. The organization works towards building a society based on social justice and equity while creating opportunities for sustainable employment.GVSS focuses on organizing development programs for artisans to improve their skills and income, conducting exhibitions and expos to connect with wider markets, and increasing production to generate more employment opportunities.The organization also works to raise awareness among disadvantaged communities through education programs, leadership development, and capacity building initiatives. GVSS promotes livelihood opportunities by upgrading traditional knowledge and skills and encouraging community participation in addressing local issues.In addition, GVSS collaborates with government and non-government organizations to support rural development, environmental improvement, health and sanitation initiatives, and disaster risk reduction. The organization also works to strengthen local governance, document grassroots experiences, and conduct participatory research on important development issues.

Our Key Objectives

Skill development programs for artisans to improve learning and income
Organizing exhibitions and expo meets to connect artisans with global markets
Promoting production and employment opportunities in rural communities
Improving education and awareness among disadvantaged children and communities
Encouraging community participation in solving local issues
Building leadership and advocacy skills among community members
Collaborating with government and non-government organizations
Supporting disaster preparedness and reducing vulnerability during natural disasters
Promoting livelihoods by upgrading traditional skills and knowledge
Supporting environmental improvement, rural health, and sanitation initiatives
Strengthening local governance and community institutions
Documenting grassroots experiences and sharing knowledge
Conducting participatory research on development issues

Empowering Artisans Through Handcrafted Products

GVSS promotes handmade products created by rural artisans. These products provide sustainable livelihood opportunities for women and marginalized communities while preserving traditional craftsmanship. Our collection includes handcrafted products such as bags, cushion covers, women’s wear, and home décor items created by skilled rural artisans. These products showcase traditional craftsmanship while offering unique and practical items for everyday use. Each purchase helps support artisans and promotes sustainable livelihood opportunities in rural communities.

Products

royal plumage colorful peacock applique bedsheet set

kaleidoscope multicolour embroidered table cover

serene tree of life white cotton applique bedsheet

blush detail pink applique cutwork cushion cover

sunny stitch yellow applique cutwork cushion cover

peacock grace pista green applique cushion cover

leafy grace pastel green saree with applique cutwork

pastel pink applique cutwork unstitched 3 piece suit set

purple applique cutwork unstitched 3 pc suit set

geometric ajrakh patchwork applique dupatta

bohemian colorful ajrakh patchwork dupatta

Geographical Indication (GI) Tag for Mojari Craft of Jodhpur

Preserving a Timeless Heritage

The Mojari Craft of Jodhpur is one of Rajasthan’s most iconic traditional handicrafts, renowned for its exceptional craftsmanship, cultural significance, and timeless appeal. For centuries, skilled artisans in the Jodhpur region have handcrafted Mojaris using high-quality leather, intricate hand embroidery, colourful threads, zari work, and traditional embellishments. Every pair is carefully crafted by hand through techniques passed down from one generation to the next, making each Mojari a unique work of art.

Traditionally worn by the royalty and nobility of Rajasthan, Mojaris have evolved into a popular choice for both ethnic and contemporary fashion while retaining their authentic handcrafted identity. Their elegant designs, durability, comfort, and fine detailing make them highly valued across India and in international markets. More than just footwear, Jodhpur Mojaris represent the rich cultural heritage, artistic excellence, and centuries-old craftsmanship of the Marwar region, reflecting the creativity and dedication of its artisan communities.

The recognition of Mojari Craft of Jodhpur with a Geographical Indication (GI) Tag ensures that this unique craft is protected, promoted, and preserved for future generations while celebrating the artisans whose skills have kept this remarkable tradition alive.

GI Registration for Mojari Craft

In a landmark achievement for the artisans and the craft sector, Mojari Craft of Jodhpur (Rajasthan) has been officially registered under the Geographical Indication (GI) Registry of India with GI Registration No. 735. The registration covers Class 18 & Class 25 (Footwear) and recognizes the unique identity and geographical origin of this traditional craft. The registration is in the name of Gram Vikas Seva Sansthan and Jodhpur Handicrafts Exporters Association, with facilitation from the Office of the Development Commissioner (Handicrafts), Ministry of Textiles, Government of India, and the Textiles Committee.

Gram Vikas Seva Sansthan’s Contribution

Gram Vikas Seva Sansthan has consistently worked towards preserving Rajasthan’s traditional crafts and improving the livelihoods of rural artisans. Under the visionary leadership of our Chairman, Mr. Manoharlal Choudhary, the organization played a significant role in securing the Geographical Indication (GI) registration for the Mojari Craft of Jodhpur.

Mr. Choudhary has been a dedicated advocate for artisan welfare, craft preservation, and rural development. His continuous efforts to bring together artisan communities, government institutions, and craft development agencies have helped ensure that this invaluable cultural heritage receives the recognition and legal protection it deserves.

The GI registration is not merely a legal milestone but also a testament to years of dedicated work towards safeguarding the identity of Jodhpur’s traditional Mojari craftsmanship.

Benefits for Mojari Artisans

The GI Tag provides numerous long-term benefits to the artisan community, including:

Protection against unauthorized imitation and misuse of the name “Jodhpur Mojari.”
Recognition of the authenticity and traditional craftsmanship associated with the region.
Enhanced market value and consumer confidence in genuine GI-certified products.
Better opportunities for national and international marketing.
Increased income potential through premium pricing for authentic handmade Mojaris.
Preservation of traditional knowledge and encouragement for younger generations to continue the craft.

By protecting the identity of the craft, the GI registration contributes directly to the socio-economic development of the artisan community.

Strengthening Gram Vikas Seva Sansthan’s Mission

The GI recognition further strengthens Gram Vikas Seva Sansthan’s commitment to promoting traditional handicrafts and empowering rural artisans. It enhances the organization’s credibility while opening new avenues for collaboration with government bodies, exporters, designers, educational institutions, and international buyers.

The GI certification will also enable the organization to participate more effectively in national and international exhibitions, trade fairs, buyer-seller meets, and promotional events, showcasing authentic Jodhpur Mojari to global markets. This increased visibility will help create sustainable livelihood opportunities for artisans while preserving an important part of India’s cultural heritage.

Our Commitment

Gram Vikas Seva Sansthan remains dedicated to preserving traditional craftsmanship, supporting artisan communities, and promoting authentic GI-certified Mojari Craft of Jodhpur across India and the world. Through continuous skill development, market linkages, innovation, and cultural preservation, we strive to ensure that this unique heritage continues to flourish for generations to come.